10 Excel Tips And Tricks To Becoming A Power User 6 Practical Steps for Using Instagram to Promote Your Coaching Business

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6 Practical Steps for Using Instagram to Promote Your Coaching Business

In just 10 years, Instagram has grown into a powerful marketing tool that savvy entrepreneurs are embracing. Until December 2020…

· Instagram has over 1 billion active users—which means your market is definitely using Instagram-and so are your competitors.

· 67% of US adults use Instagram, so even if it’s not catching up to Facebook (yet), it’s definitely a platform worth using.

· A younger crowd-more than half of Instagram users are between 18 and 29-if that’s your market, Instagram is the place to be.

· 63% of users check their Instagram feed at least daily – that’s a lot of mobile eyeballs!

Not only that, but the sector has doubled in size every year, and shows no signs of slowing down. Of course, now is the time to support Instagram and the power it promises as part of your overall marketing plan.

Instagram is like a simplified version of Facebook, with an emphasis on sharing photos on mobile. As with other social networks, you interact with other users on Instagram by following them, following them, commenting, liking, tagging, and private messages. You can also save the photos you see on Instagram.

Since it’s visually oriented, Instagram has tons of filters you can apply to enhance your photos and videos. Additional photo editing options allow you to adjust the image, adjust the brightness and temperature and overlay color. For videos, you can mute the sound, select a mask, and, if you’re using the iOS app, trim videos.

A unique challenge

But Instagram presents a unique challenge, and you may wonder if it’s worth your time. The main ones are:

1) First, it’s completely smart. Unlike other platforms, you can’t post on Instagram from your computer. Actually, you can’t stream it from 3rd party apps. It is completely designed to attract mobile users. So in a market that has a lot of mobile users (and let’s face it, almost everywhere), Instagram is a no-brainer.

2) It is also based on pictures and videos. Unlike Facebook and Twitter and even Google+, where text updates are still the norm, Instagram requires images. Posts (called “captions” on Instagram) are secondary – although unlike other platforms, Instagram is generous with its character limits. Keep in mind that even in other fields, images are often more than just text updates. Therefore, focusing on images in your marketing can be a good thing.

Instagram for business

But Instagram isn’t just about photos. Using a business profile, you can highlight your brand’s mission and goals, highlight your products, capture leads and get sales.

When you sign up for Instagram, there is a personal Instagram profile option and then there is an “Instagram for Business” option. Like Facebook, personal profiles are for personal use, and business profiles are places where you can make offers. (If you already have a personal profile, you can easily change it to a company profile, or have both.)

As an additional feature, the company profile gives you access to analytics, which means you can see statistics and demographics of your followers and likes. This helps you understand who your target audience is and what they want. You can also pay to promote your posts, something you can’t do with a personal Instagram account. As with Facebook, if you want to ensure that your business posts are seen, you have to pay for them.

Instagram and Facebook

You probably know that Instagram is owned by Facebook, which means you can connect the two platforms to reach both Facebook and your Instagram audience.

When you run an ad on Facebook, you can also run it on Instagram. Or if you post content on Instagram, you can automatically post it on Facebook as well. This saves you time and helps keep your social media accounts up to date.

So how can you put Instagram to work for your marketing?

Here are 6 steps you can take to start using Instagram to promote your business:

Step 1: Create your profile

As with all platforms, Instagram requires you to create a personal and/or business profile. This is where new followers learn more about you, who you serve, and who you are. Your chance to shine… in 150 characters or less.

Step 2: Start growing your community

Above all, Instagram is a social network, and this means that active participation in the community is essential. Focus on finding and following the right people: Influencers in your market, as well as your dream customers. Once you find these people, start talking to them to start building a relationship.

Of course, the ultimate goal of all social media is to get your online community to subscribe to your list, so you can control how you interact with them. After all, one of these companies could be gone tomorrow, leaving you empty-handed.

Step 3: #hashtags #matter

Perhaps more than any other social network, Instagram relies on hashtags to organize and categorize content. Users who are interested in certain topics can choose to “follow” certain hashtags, just as you might follow other users.

You can put the power of hashtags to work for you by carefully combining keywords designed to find and track your content:

1) The first tags to be included are the popular / common types. So, for example, if you share an inspirational quote that might include #inspirationalquotes, #inspiration, and #quote. This will make your content more visible to those searching for these broad topics. Not everyone in this group will be your best customer, but that’s okay.

2) The second type of hashtags to use are those specific to your audience or niche. #Podcasting, #WAHM, #virtualassistant, #businesscoach and others like these are not used as often, but will attract more target markets.

3) Another type of hashtag you want to use is just asking for a follow up. These include #follow, #followme, and #follow4follow, among others.

Step 4: Build your brand

If you struggle with branding, you’re not alone. It’s one of those things that seems so vague and vague that it’s hard to pinpoint. Is that a logo? The colors on your website? Your hashtag? All this and more.

Here’s what to keep in mind when thinking about your brand. Done right, branding makes every post, photo upload, and social media update instantly recognizable to you. That’s why you are YOU—the careful use of:

· Language

· Colors

· Fonts

· Attitude

· Personality

And, for photos, this means being as consistent as possible with composition, styles, filters and other elements.

Step 5: Create a content strategy

As with any other platform, when you use Instagram for your business, you may want to create a content marketing strategy. To do this, first figure out how many times a day or week you want to post. Some coaches post once a week and some post several times a day. Whatever you decide, it’s important to be consistent.

And follow this content creation guide: Make one third of your post about you brandthird distribution content from your influencers or users, and a third in fact shop your product or service:

a) Brand: To help your followers get to know you as a brand, include your values, your mission, and your “why.”

b) Sharing: This includes retweeting what your followers have posted (and of course giving them credit). Followers love it when you repost their photos. It makes them feel validated and appreciated by your brand. Reposting influencers’ photos will help you get noticed by them.

c) Selling: Your marketing text should not be overwhelming and should reflect the personality of your brand. Use lifestyle images of your products and/or services to show them how your products or services can improve their lives.

Using a content strategy in conjunction with a content calendar can keep you organized and help you position your content in a way that benefits your business, as well as your customers. A content calendar can be an Excel spreadsheet, Google Ads, or a WordPress calendar plugin. But there are also many content calendars available online. Just choose one! Then use it to map your content based on your marketing and content strategy.

There are also products, such as “The Ultimate Content Creation Toolkit” that can help you develop a topic for your content, create a marketing strategy and integrated content, and organize it all in a calendar for events. -time.

Step 6: Start (or join) a Conversation

All social media is about communication. It’s not about making sales, or getting more followers, or driving traffic. It’s about real relationships with people.

All these other things – sales, traffic and followers – are the result of the communication you make. And what is the easiest way to make connections and build relationships?

Enter (or start) the conversation with these actions:

· Like and share content that makes you feel good

· Call out to those who inspire you

· Follow important people to tell and share

· Be one of those people who say, do and share things of value

In short

Instagram is a social platform that you can use regardless of your product or service. It is a simple yet powerful platform to get engaged followers, targeted leads and additional sales. By creating an Instagram business profile and using its many features, you will have another way to brand yourself to a new audience.

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